OpenX 2.7 public beta phase started

A few days ago, OpenX opened the public beta phase for their new version, OpenX 2.7-beta. This means anyone can now download and try out this exciting new release. See the OpenX blog for more details on what’s new in OpenX 2.7, and a download link.

What you may not know is that the 2.7 beta has been available for some time to a select group of private beta testers. On top of that, anyone using OpenX hosted has actually been using the 2.7 beta too.

I’ve been playing with the 2.7 beta for some months now, and I have to say I’m impressed. There have been several improvements in the user interface, with the objective of making it easier to operate, especially for new users. Another major development is the plugin framework, which will enable anyone to add or change functionality without having to modify the core OpenX software. Many features that were part of the core system have already been converted into plugins, and there are plans for many other plugins, both from inside the OpenX developer team and from third parties. More information can be found in the release notes.

Just as exciting is the ability to start participating in the OpenX Market. This was only available to users of OpenX Hosted, but now it’s part of the downloadable version too.

The OpenX developers always use an odd number after the decimal separator to indicate beta releases, and as soon as they feel the software is stable enough for general release, they’ll move up to an even number. So the next official release will be OpenX 2.8. I talked to John Linden, OpenX’s CTO, recently, and he said they’re planning to publish version 2.8 in a few weeks. That’s a pretty ambitious plan, but on the other hand, the current beta is feature complete and internally it’s being referred to as a release candidate.

I’d like to stress that this is still a beta release, and if you plan to use it on a live website, please be very careful. At the very least do a trial upgrade on a copy of your real system first. The changes from version 2.6 to 2.7/2.8 are significant, especially in the database layout.

I’m very pleased with the speed of developments at OpenX. And I’ve heard many of the plans for future releases after version 2.8 that will make some waves in the online advertising industry.

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About Erik Geurts - OpenX Source Specialist

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