OpenX Ad Server v2.8 released

OpenX version 2.8 released

OpenX Ad Server version 2.8 released: improved scalability and easy of use, new plugin framework and integration with OpenX Market, ad revenue optimization.

OpenX Ad Server version 2.8 was released yesterday. Tim Cadogan, OpenX’s CEO, made the announcement on the company blog, where he also detailed the most important news and key benefits of the new release.

With this new version, OpenX users get a lot of new opportunities and features. To name a few:

  • OpenX Ad Server 2.8 comes with the OpenX Market plug-in. OpenX Market is an auction based platform that enables site publisers to connect to participating advertisers in real time, and to show ads from the market if it is willing to bid over a floor price that site owners set.
  • The new software contains a plug-in framework that enables developers and third parties to add or change functionality in the core product, without having to modify that core.
  • Heavy users will notice that the new version employs a new form of storage for the raw ad delivery data, called bucket logging. It was developed to improve the scalability and performance of the software and result in a smaller database footprint.
  • The improvements to the user interface will help new users to get to grips with the software more easily, while experienced users will notice that it gives more control, better overview and easier work flow.

I’ve been participating in the alpha and beta test phases of this new version for many months, and I’ve seen the product evolving with every new release. The change to the plug-in framework has been an enormous effort that basically meant a rewrite of the complete system. The changes to the user interface also required a lot of work, because there were screens and pages in the software that basically had not been touched in 5 or more years. The public beta phase started in early February, and it took only 7 weeks to get the final kinks out and release the stable version. An impressive achievement.

This is not just a simple upgrade, and if you plan to put the new software on your site or server, please make a plan, make lots of backups and test everything before doing it for real!

In the coming weeks I will be posting more detailed stories about the changes in this version, with side by side comparisons.

Visit the OpenX website to download OpenX Ad Server version 2.8. If you don’t want to download and install/upgrade, consider using OpenX Hosted, the same software as the download product but hosted for free by OpenX.

Share this on:
  • Twitter
  • Facebook
  • LinkedIn
  • email
About Erik Geurts - OpenX Source Specialist

Find out more about me on my profile page on Google+