OpenX Ad Server version 2.8 was released yesterday. Tim Cadogan, OpenX’s CEO, made the announcement on the company blog, where he also detailed the most important news and key benefits of the new release.
With this new version, OpenX users get a lot of new opportunities and features. To name a few:
- OpenX Ad Server 2.8 comes with the OpenX Market plug-in. OpenX Market is an auction based platform that enables site publisers to connect to participating advertisers in real time, and to show ads from the market if it is willing to bid over a floor price that site owners set.
- The new software contains a plug-in framework that enables developers and third parties to add or change functionality in the core product, without having to modify that core.
- Heavy users will notice that the new version employs a new form of storage for the raw ad delivery data, called bucket logging. It was developed to improve the scalability and performance of the software and result in a smaller database footprint.
- The improvements to the user interface will help new users to get to grips with the software more easily, while experienced users will notice that it gives more control, better overview and easier work flow.